BUSINESS DEVELOPMENT
We Want to Be Your Financial Partner
Russell Cerpa, Manager of Strategic Alliances, is here to help our members succeed.
Get StartedBUSINESS DEVELOPMENT
We Want to Be Your Financial Partner
Russell Cerpa, Manager of Strategic Alliances, is here to help our members succeed.
Get Started
Meet Russell Cerpa, Dedicated to Your Needs
At South Bay Credit Union, we focus on providing you with exceptional service, competitive rates, and personalized financial solutions to help you thrive.
Russell Cerpa is a seasoned professional with a distinguished career spanning 18 years in the banking and mortgage industry. His expertise encompasses a wide range of areas, including real estate, business
development, and strategic alliances. Currently serving as the Manager of Strategic Alliances at South Bay Credit Union, his strategic vision and wealth of experience make him a valuable asset in navigating the complex landscape of financial services. Russell’s commitment to excellence and his ability to foster meaningful connections within the industry have earned him a reputation as a trusted professional.


Your $50 Deposit Is on Us
Just open a membership savings account by clicking the link below or visit one of our branches and mention LiveBetter50 to an associate and get $50 credited to your account.* It’s that easy, and our way of saying thanks for trusting South Bay Credit Union.
Discover What
South Bay Credit Union
Can Do for You
Founded in 1953, South Bay Credit Union is your local member-owned financial partner, committed to putting you and your community first. Unlike big banks, we’re not driven by profits for shareholders. We offer:
Checking, savings, and lending solutions with better rates and fewer fees
Checking, savings, and lending solutions with better rates and fewer fees
Powerful, secure online and mobile banking tools
Powerful, secure online and mobile banking tools
Access to 30,000+ free ATMs and 5,000+ shared branches nationwide
Access to 30,000+ free ATMs and 5,000+ shared branches nationwide
Free financial wellness resources
Free financial wellness resources
Exclusive member benefits, vendor discounts, and special offers
Exclusive member benefits, vendor discounts, and special offers
Exceptional personal service from our local team
Exceptional personal service from our local team

*Membership eligibility and account requirements apply. The New Member must be a first-time South Bay Credit Union member who opens a new membership savings account with a minimum $5 opening deposit, is not currently listed on any South Bay Credit Union account, and meets all membership eligibility and account-opening requirements, including enrollment in eStatements. Upon satisfaction of all eligibility and promotional requirements, a $50 deposit account bonus will be credited to the New Member’s account within thirty (30) days from the date the New Member’s qualifying account(s), as determined by South Bay Credit Union, are established. Eligibility is subject to verification. South Bay Credit Union reserves the right, in its sole discretion, to determine eligibility and to deny, withhold, or recover all or a portion of any bonus if the promotion requirements are not met or if misuse of the promotion is identified, including activity involving related individuals. This promotion is a limited time offer and may be modified or discontinued at any time without notice and prior to account opening. Bonus amounts may be reported to the Internal Revenue Service as required by applicable law.








