Local license plate love

California endless summer license plate

There’s nothing more California dreamier than the thought of an Endless Summer. While this one dream may never actually be a reality, your car license plate doesn’t have to reflect that and we think that’s pretty cool.

COMING SOON TO CALIFORNIA WITH YOUR SUPPORT!

For over half a century The Endless Summer has been revered and adored by surfers and non-surfers the world over. Dedicated to the carefree concept of chasing waves and an “endless summer” around the globe, the themes and images presented in Bruce Brown’s magnum opus shined a bright light on the idea that it’s not only okay to daydream, it’s okay to chase those dreams. At the time of the film’s release in 1964, the world found itself engulfed in the nuclear arms race that was the Cold War, as well as an escalating conflict in Southeast Asia. In its own unique, happy-go-lucky way, The Endless Summer gave everyone the feeling that everything was going to be alright if they could just get to the beach. It subsequently broke box office records and remains the archetype for all other surf films to come after. More than 50 years since its release and The Endless Summer still typifies these ideals. As Brown so famously narrated, “With enough time and enough money, you could spend the rest of your life following the summer around the world.”

Pre-Register Now

When the application process is complied with and underway, the Department of Motor Vehicles (DMV) will begin issuing ‘The Endless Summer’ license plates upon completion of the requisite ‘pre-sell’ – receipt of 7,500 pre-paid applications.

At this time, we are taking information for those interested in supporting this effort. As soon as the application is in and the ‘pre-sell’ commences, you will be immediately notified.

CALIFORNIA – “one of the most surf-immersed cultures on Earth.”

“Nothing represents the California Dream better than surfing — riding the waves and living in harmony with the beautiful beaches and ocean of our Golden State. Surfing in California has a rich history and culture. The surfing lifestyle attracts people from all around the world and generates over $6 billion in annual retail sales. Surfing is an iconic California sport and an

important part of the multibillion-dollar California coastal economy, particularly in the tourism and recreation industries.”   California Assemblymember Al Muratsuchi (D-Torrance).

“And the image’s hero, the surfer, was a new kind of hero. Well, he was old and new. If he’d been born a hundred years earlier, he’d have been a cowboy. He had the cowboy’s instinctive loathing of fences, love of the great wide-open. And what was standing at the farthest edge of America, surveying the Pacific, but the next logical phase of Manifest Destiny and lighting out for the territory and Westward ho. The surfer, though, was new in the sense that he preferred to be in harmony with nature rather than in opposition to it, was seeking not to conquer but to coexist, and beautifully because if he was an athlete he was every bit as much a poet too. A dharma bum turned beach bum.”  Lili Anolik.

“My sense is that the image’s diffidence is what draws you in, turning you into the aggressor, the one who’s got to have it or else, and that the simplicity is what makes you stay, elevating as it does the young men’s quest, trivial to the point of absurd in one sense (looking for a wave to ride on? pfft, kid stuff), ultra-profound in another (these guys are trying to walk on water, defy the laws of nature, do what Jesus did!), to the level of myth. The Endless Summer, one of the great movie titles, is an idea that its protagonists are trying to embody: follow summer around the globe so that it goes on indefinitely, keep moving and time stops, stands still—you never grow up, never grow old. You yourself are that perfect wave, one that forever crests, never breaks.” Lili Anolik .

From Santa Barbara to Imperial Beach, Southern California is one of the most surf-immersed cultures on Earth, rivaling that of Coolangatta and Torquay in Australia or Waikiki Beach on Oahu. The Southland isn’t just the location of the Velcro Jungle — where Quiksilver, Volcom, RVCA, Hurley,

Billabong, O’Neill, Lost, and dozens of other companies have their headquarters — but it’s also the home of some incredible surf — Rincon, Malibu, the famous Huntington Beach Pier, the Wedge, Lower Trestles (one of the best, most consistent waves on the planet), Oceanside Harbor, Swamis, and Blacks to name just a few world-class waves.

If you’ve never spent any time in SoCal, understand this: it’s big. It takes 5 hours to drive from Santa Barbara to the Mexican border, and in that stretch, you’ll find everything from rolling green hills decorated with stands of Eucalyptus trees, to the concrete jungles of West L.A., Hollywood, Newport Beach, and Downtown San Diego. Good weather year round (a 3/2 fullsuit and booties will suffice throughout winter), good food, and some strange people. You’re in the center of the surf world, take it all in. —Joel Patterson

Pre-Register Now

When the application process is complied with and underway, the Department of Motor Vehicles (DMV) will begin issuing ‘The Endless Summer’ license plates upon completion of the requisite ‘pre-sell’ – receipt of 7,500 pre-paid applications.

At this time, we are taking information for those interested in supporting this effort. As soon as the application is in and the ‘pre-sell’ commences, you will be immediately notified.